TOBB ETU Library catalog

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Ambler, Tim

Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler. - 2nd ed. - xiv, 320 p. : ill. ; 24 cm.

Previous ed.: 2000.

ISBN: 0273661949

Nat. Bib. No.: GBA3-Y8657

Subjects--Topical Terms:
Marketing--Cost effectiveness--Measurement
Pazarlama--Maliyet etkinliği--Ölçme
Şirket karları
Corporate profits

LC Class. No.: HF5415 / .A465 2003

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