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Business market management :

Anderson, James C., 1953-

Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - 2nd ed. - xx, 460 p. : ill. ; 25 cm.

ISBN: 0131230093

LCCN: 2003062229

Subjects--Topical Terms:
Industrial marketing

LC Class. No.: HF5415.1263 / .A53 2004

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