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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - 9th ed. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. - McGraw-Hill/Irwin series in marketing. .

Includes index.

ISBN: 0072537728 (alk. paper) 0071214259 (international : alk. paper)

LCCN: 2003065006

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B62 2004

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