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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 7th ed. - xxxviii, 1017 p. : ill. ; 26 cm. - The Dryden Press series in marketing .

ISBN: 0030238161

LCCN: 98071246

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C5 1999

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