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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - xvii, 893 p. : col. ill. ; 26 cm.

ISBN: 0131200577

LCCN: 2002002217

Subjects--Topical Terms:
Konaklama endüstrisi--Pazarlama
Hospitality industry--Marketing
Tourism--Marketing

LC Class. No.: TX911.3.M3 / K68 2003

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