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Fundamentals of selling :

Futrell, Charles

Fundamentals of selling : customers for life through service / Charles M. Futrell. - 8th ed. - xxiii, 610 p. : ill. ; 26 cm. + 1 CD-ROM (3 1/2 in.). - The McGraw-Hill/Irwin series in marketing. .

ISBN: 0072834617 (alk. paper) 0072930217

LCCN: 2003046332

LC Class. No.: HF5438.25 / .F87 2004

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