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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - xiii, 754 p. : ill. ; 25 cm.

Aaker's name appears first on 4th ed.

ISBN: 0133057151

LCCN: 95025901

Subjects--Topical Terms:
Advertising--Management

LC Class. No.: HF5823 / .A13 1996

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