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Marketing management : knowledge and skills /

Peter, J. Paul

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, jr. - 7th ed. - p. cm. - McGraw-Hill/Irwin series in marketing .

Includes index.

ISBN: 0072552174 (alk. paper)

LCCN: 2003044199

Subjects--Topical Terms:
Marketing--Management--Case studies
Marketing--Management

LC Class. No.: HF5415.13 / .P387 2004

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