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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 3rd ed. - xix, 666 p. : ill. (some col.), col. maps ; 26 cm.

ISBN: 0131224530

LCCN: 2002190399

Subjects--Topical Terms:
Export marketing

LC Class. No.: HF1416 / .K443 2003

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