Strategic brand management :
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - xxvii, 788 p. : ill. ; 24 cm.
0131105833
Brand name products--Management--Management
HD69.B7 / K45 2003
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - xxvii, 788 p. : ill. ; 24 cm.
0131105833
Brand name products--Management--Management
HD69.B7 / K45 2003
