TOBB ETU Library catalog

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Solomon, Michael R.

Consumer behavior : in fashion / Consumer behavior in fashion Michael R. Solomon, Nancy J. Rabolt. - xiv, 542 p. : ill. ; 26 cm.

ISBN: 0131230115

LCCN: 2002035835

Subjects--Topical Terms:
Consumers--Psychology
Clothing and dress--Marketing
Fashion merchandising
Consumer behavior
Consumers' preferences
Consumer protection

LC Class. No.: HD9940.A2 / S624 2004

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