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A framework for marketing management /

Kotler, Philip

A framework for marketing management / Marketing management Philip Kotler. - 2nd ed. - xx, 363 p. : ill. ; 23 cm.

ISBN: 0131204270

LCCN: 2002029019

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .K636 2003

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