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Skills for consumer success /

Donnelly, Mary Queen

Skills for consumer success / Mary Queen Donnelly. - 2nd ed. - viii, 276 p. : illus. ; 30cm.p.

Includes index.

ISBN: 0538438649

LCCN: 86060342

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.32 / .D66 2005

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