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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler. - 11th ed. - 1 v. (various pagings) : col. ill. ; 27 cm.

Various multi-media instructional aids, including a web site, are available to supplement the text.

ISBN: 0130156841

LCCN: 2002022481

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .K64 2003

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