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İşletmelerin türetici odaklı marka stratejisi /

Uslu, Aypar

İşletmelerin türetici odaklı marka stratejisi / Aypar Uslu, Şakir Erdem, Ayşegül Temelli. - 140p. : tabl. ; 24 cm. - İstanbul Ticaret Odası yayın no: 2006-7. .

ISBN: 9944600849

Subjects--Topical Terms:
Markalı ürünler--Değerlendirme
Brand name products--Valuation
Brand name products--Management
Markalı ürünler--Yönetim

LC Class. No.: HD69.B7 / U85 2006

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