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İşletme anlayışında yeni bir boyut: bütünleşik pazarlama /

Yamamoto, Gonca Telli

İşletme anlayışında yeni bir boyut: bütünleşik pazarlama / Gonca Telli Yamamoto ; ed. Pınar Göksan Aker. - 161 p. ; 22 cm.

Includes bibliographies.

ISBN: 9758378902

Subjects--Topical Terms:
Pazarlama--Türkiye

LC Class. No.: HF5415.12.T9 / Y36 2003

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