Competitive identity : the new brand management for nations, cities and regions /
Anholt, Simon
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. - xiii, 134 s. : ill. ; 24 cm.
0230500285 9780230500280
International relations
Competition, International
Rekabet, Uluslararası
Uluslararası ilişkiler
Product management
Ürün yönetimi
HF1414 / .A64 2007
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. - xiii, 134 s. : ill. ; 24 cm.
0230500285 9780230500280
International relations
Competition, International
Rekabet, Uluslararası
Uluslararası ilişkiler
Product management
Ürün yönetimi
HF1414 / .A64 2007