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How to brand nations, cities and destinations : a planning book for place branding /

Moilanen, Teemu

How to brand nations, cities and destinations : a planning book for place branding / Moilanen and Seppo K Rainisto. - ix, 202 p.: ill. ; 24 cm.

ISBN: 9780230220928

Subjects--Topical Terms:
City promotion
Place marketing

LC Class. No.: G155.A1 / M56 2009

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