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Nation branding : concepts, issues, practice /

Dinnie, Keith

Nation branding : concepts, issues, practice / Keith Dinnie. - xxiv, 264 p. : ill. ; 25 cm.

First edition 2008; reprinted 2009.

ISBN: 9780750683494 (pbk.) 075068349X (pbk.)

Subjects--Topical Terms:
Globalization
Küreselleşme
Uluslararası ekonomik ilişkiler
International economic relations
Product management
Ürün yönetimi

LC Class. No.: HF1359 / .D55 2009

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