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Principles of marketing engineering /

Lilien, Gary L., 1946-

Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. - xiv, 210 p. : ill. ; 26 cm.

"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."

ISBN: 1425135862 (hardcover) 9781425135867 (hardcover) 9781425113148 (pbk.) 1425113141 (pbk.)

Subjects--Topical Terms:
Pazarlama--Veri işleme
Marketing--Data processing
Pazarlama--Karar verme
Marketing--Decision making--Case studies

LC Class. No.: HF5415.125 / .L542 2007

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