Normal view MARC view ISBD view

Marketing engineering :

Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Rev. 2nd. ed. - 518 p. : ill. ; 26 cm.

ISBN: 9781412022521

LCCN: 97021787

Subjects--Topical Terms:
Pazarlama--Veri işleme
Marketing--Data processing
Pazarlama--Karar verme
Marketing--Decision making--Case studies

LC Class. No.: HF5415.125 / .L54 2004

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (TO-KAT) Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)