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A'dan Z'ye pazarlama : pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram , /

Kotler, Philip

A'dan Z'ye pazarlama : pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram , / Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler, çev: Aslı Kalem Bakkal. - xviii, 206 p. ; 24 cm.

Published simultaneously in Canada.

ISBN: 9756347597

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K6819 2011

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