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Marketing insights from A to Z : 80 concepts every manager needs to know /

Kotler, Philip

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - xviii, 206 p. ; 24 cm.

Published simultaneously in Canada.

ISBN: 0471268674 (alk. paper)

Subjects--Topical Terms:
Pazarlama
Marketing

LC Class. No.: HF5415 / .K68 2003

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