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Buy ology : satın almaya dair bildiğimiz her şey neden yanlış? = Buy ology : truth and lies about why we buy /

Lindström, Martin, 1970-

Buy ology : satın almaya dair bildiğimiz her şey neden yanlış? = Buy ology : truth and lies about why we buy / Buy ology Martin Lindstrom ; çev. Ümit Şensoy. - 316 p.: 13 cm

Supplement of Forbes.

ISBN: 9789944186940

Subjects--Topical Terms:
Marketing--Psychological aspects
Shopping--Psychological aspects
Consumer behavior
Neuromarketing

LC Class. No.: HF5415.12615 / .L563 2009

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