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Designing for children : marketing design that speaks to kids /

Fishel, Catharine M.

Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas. - 160 p. : col. ill. ; 28 cm.

ISBN: 1564968006

Subjects--Topical Terms:
Marketing research
Advertising--Children's paraphernalia
Children’s paraphernalia--Design
Children’s paraphernalia--Marketing

LC Class. No.: HF5415.32 / .F57 2001

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