Designing brand identity : an essential guide for the whole branding team /
Wheeler, Alina
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 4th ed. - x, 326 p. : col. ill. ; 29 cm.
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
1118099206 (hbk. : alk. paper) 9781118099209 (hbk. : alk. paper)
Markalı ürünler
Brand name products
Reklamcılık--Markalı ürünler
Advertising--Brand name products
Ticari markalar--Hukuk ve mevzuat--Türkiye
Trademarks--Design
Branding (Marketing)
HD69.B7 / W44 2013
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. - 4th ed. - x, 326 p. : col. ill. ; 29 cm.
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
1118099206 (hbk. : alk. paper) 9781118099209 (hbk. : alk. paper)
Markalı ürünler
Brand name products
Reklamcılık--Markalı ürünler
Advertising--Brand name products
Ticari markalar--Hukuk ve mevzuat--Türkiye
Trademarks--Design
Branding (Marketing)
HD69.B7 / W44 2013
