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Innovation management and new product development /

Trott, Paul

Innovation management and new product development / Paul Trott. - 5th ed. - xxviii, 620 pages; illustration; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273736561

Subjects--Topical Terms:
Technological innovations--Management
Teknolojik yenilikler--Yönetim
Endüstriyel yönetim
Industrial management
Product management
Ürün yönetimi

LC Class. No.: HD45 / .T76 2012

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