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Branding :

Vaid, Helen

Branding : brand strategy, design, and implementation of corporate and product identity / Helen Vaid. - 192 pages : illustration; 24 cm.

ISBN: 082305682X

Subjects--Topical Terms:
Brand name products--Management--Management
Markalı ürünler--Yönetim--Yönetim
Pazarlama
Marketing

LC Class. No.: HD69.B7 / .V35 2003

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