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Promotional culture : advertising, ideology, and symbolic expression /

Wernick, Andrew

Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick. - ix, 208 p. : ill. ; 24 cm. - Theory, culture & society .

Subjects--Topical Terms:
Advertising--Social aspects
Symbolism in advertising
Reklamcılık--Sosyal yönleri
Sembolizm, Reklamcılıkta
İmgeleme (Psikoloji)
Imagery (Psychology)
Popüler kültür
Popular culture

LC Class. No.: HF5821 / .W46 1991

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