Advanced marketing strategy : phenomena, analysis, and decisions /
Urban, Glen L.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - xx, 563 p. ill. ;
Marketing--Management
Strategic planning
HF5415.13 / .U73 1991
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. - xx, 563 p. ill. ;
Marketing--Management
Strategic planning
HF5415.13 / .U73 1991