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Serving the ageless market : strategies for selling to the fifty-plus market /

Wolfe, David B.

Serving the ageless market : strategies for selling to the fifty-plus market / Fifty-plus market David B. Wolfe. - xviii, 302 p. : ill. ; 24 cm..

Includes index.

ISBN: 0070714061

Subjects--Topical Terms:
Consumer behavior--United States
Older consumers--United States
Marketing--Management--United States

LC Class. No.: HF5415.13. / W65 1990

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