The next 4 billion : market size and business strategy at the base of the pyramid /
The next 4 billion : market size and business strategy at the base of the pyramid /
Allen L. Hammond ,William J.Kramer,Robert S.Katz,Jualia T.Tran,Courtland Walker.
- 150 pages : color illustrations ; 30 cm.
1569736251 (pbk.) 9781569736258 (pbk.)
Basic needs--Developing countries
Tüketim (Ekonomi)--Gelişmekte olan ülkeler--İstatistikler
Düşük gelirli tüketiciler--Gelişmekte olan ülkeler--İstatistikler
Consumption (Economics)--Developing countries--Statistics
Low income consumers--Developing countries--Statistics
HC79.C6 / N495 2007
1569736251 (pbk.) 9781569736258 (pbk.)
Basic needs--Developing countries
Tüketim (Ekonomi)--Gelişmekte olan ülkeler--İstatistikler
Düşük gelirli tüketiciler--Gelişmekte olan ülkeler--İstatistikler
Consumption (Economics)--Developing countries--Statistics
Low income consumers--Developing countries--Statistics
HC79.C6 / N495 2007
