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Kurumsal iletişim yönetimi ve profesyonel markalar /

Mengü, Seda Çakar

Kurumsal iletişim yönetimi ve profesyonel markalar / Seda Çakar Mengü. - ix, 267 pages. : illustrations ; 20 cm. - Der'in ; Yayın no.. 87. .

ISBN: 9786055500924

Subjects--Topical Terms:
Markalaşma (Pazarlama)
Branding (Marketing)
Business communication
İş iletişimi
Corporate image
Şirket imajı

LC Class. No.: HD59.2 / .M46 2013

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