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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - xviii, 734 p. : col. ill. ; 27 cm. - Irvin series in marketing. .

ISBN: 0256068658

Subjects--Topical Terms:
Marketing--Management
Export marketing--Management
Marketing--Management--United States

LC Class. No.: HF5415.13 / .M36 1990

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