Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - 3rd ed. - xxvii, 833 p. : ill. ; 25 cm.
0256087938
Marketing--Decision making
HF5415.135 / .C72 1991
Strategic marketing / David W. Cravens. - 3rd ed. - xxvii, 833 p. : ill. ; 25 cm.
0256087938
Marketing--Decision making
HF5415.135 / .C72 1991