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Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller.

Frith, Katherine Toland

Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller. - 2nd edition - 264 pages : illustrations ; 26 cm.

International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.

ISBN: 9781433103858

Subjects--Topical Terms:
Advertising--Social aspects
Intercultural communication
Advertising

LC Class. No.: HF5823 / .F9826 2010

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