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Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. - 11th ed. - xviii, 314 pages : illustrations ; 26 cm

ISBN: 9781285080277

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

LC Class. No.: HF5825

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