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Do you matter? :

Do you matter? : how great design will make people love your company - xviii, 236 pages : 23 cm

Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.

ISBN: 013706506X ISBN-10 9780137065066 ISBN-13

LCCN: 2008015040

Subjects--Topical Terms:
Industrial design.
New products.
Industrial design coordination.
Branding (Marketing)

LC Class. No.: TS171 / .B79 2009

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