Design is storytelling /
Lupton, Ellen
Design is storytelling / Ellen Lupton. - 160 pages : illustrations ; 21 cm
Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
9781942303190 (pbk.)
2017036709
Creative thinking
Visual communication
Design--Psychological aspects
Design--Human factors
Storytelling in art
NK1520 / .L87 2017
Design is storytelling / Ellen Lupton. - 160 pages : illustrations ; 21 cm
Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
9781942303190 (pbk.)
2017036709
Creative thinking
Visual communication
Design--Psychological aspects
Design--Human factors
Storytelling in art
NK1520 / .L87 2017
