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The theory of buyer behavior /

Howard, John A.

The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth. - xv, 458 pages : illustrations; 23 cm - The Wiley marketing series .

ISBN: 0471416576

LCCN: 78082975

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.3 / .H68 1969

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