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Marketing research : text and cases /

Boyd, Harper W.

Marketing research : text and cases / [by] Harper W. Boyd, Jr. Ralph Westfall. - xv, 813 pages : illustrations ; 24 cm

Includes bibliographical references.

LCCN: 70172964

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B69 1972

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