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Maintaining the product portfolio : the commercial development concept.

Maintaining the product portfolio : the commercial development concept. - 87 pages ; 23 cm - AMA management report ; no. 42. .

"Based mainly on presentations at 1959-60 conferences of AMA's Research and Development Division."

Subjects--Topical Terms:
Marketing
New products

LC Class. No.: HF5415 / .A44 1960

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