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Sales program management : formulation and implementation /

Shapiro, Benson P.

Sales program management : formulation and implementation / Benson P. Shapiro. - xiv, 578 pages : illustrations ; 25 cm - McGraw-Hill series in marketing. .

Includes bibliographical references and index.

ISBN: 0070564132

Subjects--Topical Terms:
Sales management

LC Class. No.: HF5438.4 / .S33 1977

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