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Principles of marketing : the management view /

Buskirk, Richard H. 1927-1994

Principles of marketing : the management view / [by] Richard H. Buskirk. - 647 pages : illustrations ; 24 cm

LCCN: 70094929

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .B78 1964

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