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Promotion : persuasive communication in marketing /

Tillman, Rollie

Promotion : persuasive communication in marketing / [by] Rollie Tillman and C. A. Kirkpatrick. - Revised edition. - xi, 536 pages : illustrations ; 24 cm

LCCN: 75176052

Subjects--Topical Terms:
Sales promotion

LC Class. No.: HF5415 / .T56 1972

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