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Management in marketing ; text and cases /

Lazo, Hector, 1899-1965

Management in marketing ; text and cases / [by] Hector Lazo [and] Arnold Corbin. - 657 pages ; illustrations ; 24 cm - McGraw-Hill series in marketing and advertising. .

Includes bibliographical references and index.

LCCN: 60012775

Nat. Bib. No.: GB61-3585

Subjects--Topical Terms:
Marketing
Marketing--Case studies

LC Class. No.: HF5415 / .L333 1961

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