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Readings in marketing /

McNair, Malcolm P. 1894-1985

Readings in marketing / [by] Malcolm P. McNair [and] Harry L. Hansen. - Second edition. - 559 pages : illustrations ; 24 cm - Harvard Business School case books. .

LCCN: 56008182

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M266 1956

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