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Marketing management casebook /

Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis. - Revised edition. - ix, 710 pages : illustrations ; 24 cm

Includes index.

ISBN: 0256018375

LCCN: 75043159

Subjects--Topical Terms:
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .B67 1976

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