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Pazarlama yönetimi : çözümleme, planlama ve denetim /

Kotler, Philip

Pazarlama yönetimi : çözümleme, planlama ve denetim / Philip Kotler ; çeviren Yaman Erdal. - ikinci basım. - 2 volumes : illustrations ; 24 cm - Bilimsel yayınlar Derneği ; yayın no. 3. .

Translation of: Marketing management : analysis, planning, and control

Subjects--Topical Terms:
Pazarlama--Yönetim

LC Class. No.: HF5415.13 / .K6419 1975

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