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The elements of marketing /

Converse, Paul D. 1889-1968

The elements of marketing / by Paul D. Converse and Harvey W. Huegy, with the collaboration of Robert V. Mitchell. - 5th edition, third printing, - 968 pages : illustrations ; 24 cm

First published in 1921 under title: Marketing methods and policies.

LCCN: 52008794

Nat. Bib. No.: GB55-2932

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .C66 1954

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